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  • Writer's pictureAnn Donahue

Social Media Strategy: Caesura Youth Orchestra

My big project this month was rolling out a new social media strategy for the Caesura Youth Orchestra, which provides music education for students at two elementary schools in Glendale, Calif. Our main focus is on increasing the non-profit's reach on Instagram, since we believe that's the social media platform that is most likely to be used by a number of the organization's key stakeholders: donors, parents, teachers — and the kids themselves! I'll be refining our approach between now and the end of the school year, but it's been fun so far to experiment with bright, bold colors and designs.

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